Associate Director, Marketing & Fan Development

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Information:

Title:

Associate Director, Marketing & Fan Development

Classification Title:

5004 - Marketing Associate

Job Location or Region:

Urbana-Champaign - 133

Job Description Reason:

Vacancy

Appointment Type:

Permanent

Position Number:

UC6971

Position Class Code:

5004A-MARKETING ASSOC (LU)

Employee Group:

C - Civil Service Web/Dpt Tm Entry

COA:

1 - Urbana

Organization Code:

336000

Organization Name:

Intercollegiate Athletics

College/Administrative Unit:

NU-Div Intercollegiate Athletics

HR Information:

Full Time Equivalent (FTE):

1

Is this position Security Sensitive?

Is this a Protection of Minors position?

Purchasing Authority of $5,000 or more?

Supervisory Authority of 20 or more?

Organizational Relationship:

Chancellor,

Director of Athletics,

Chief Commercial Officer,

Assistant AD Marketing & Fan Development,

Associate Director Marketing & Fan Development

PRIMARY POSITION FUNCTION/SUMMARY

Generate revenue and attendance for Illinois Athletics while building and protecting the Illinois Athletics brand. Create opportunities through events and engagement to build the Fighting Illini fan base. Develop and implement a comprehensive game presentation strategy that enhances fan experience.

•

Strategic Marketing & Advertising:

• Serve as day-to-day marketing and fan engagement contact with three sports at the University of Illinois including, one of which is a ticketed sport

• Facilitate advertising and messaging strategy for sales of tickets and attendance growth

• Assist with the digital advertising strategy and execution for each sport including email marketing, marketing automation, mass texting, and mobile application

• Work with assigned sport staff and external team members to develop comprehensive external plans to maximize revenue generation and attendance

• Work with external team on marketing and gameday presentation for Football

50%

•

Fan Engagement:

• Serve as the day-to-day fan engagement manager for one fall, one winter, and one spring athletic team, including but not limited to gameday promotions, script creation and game presentation

• Assist with the promotional planning and execution for home events, including giveaways, themed nights, student initiatives, kids club, and sponsor activations

• Collaborate with student section leaders to increase and maintain high levels of student involvement and attendance

• Support student and community outreach efforts through event planning and participation

30%

•

Strategic Leadership:

• Oversee the hiring, scheduling, and mentoring of all student workers and volunteers

• Maintain payroll portal for marketing interns

• Manage the Protection of Minors form

20%

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimum Qualifications:

Specialty Factors:

1. Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.

2. Three (3) years (36 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.

3. Demonstrated experience in a higher education or professional athletic environment.

4. Demonstrated experience in game presentation and/or fan engagement

Preferred Qualifications:

Four (4)+ years of relevant experience in fan experience/game presentation, marketing, promotions, revenue generation/sales preferred.

Experience working with variety of gameday stakeholders including music operators, band, spirit teams, performers, pyrotechnics, lights , sponsorship activations and more.

Experience with project management and execution in the creation of traditional and paid advertising campaigns.

Experience with Oracle Eloqua email marketing platform.

Maintain knowledge of, and compliance with, specific NCAA, Big Ten Conference, and institution rules that relate to this position is required.

Championship Mindset and Expectations

Understands and displays professionalism and integrity that builds and maintains trust between student-athletes and fellow DIA staff;

Prioritizes and contributes to the life changing student-athlete experience;

Adheres to University, DIA, Big Ten, and NCAA rules and regulations;

Commitment to the Athletics Department and University’s mission and values;

Flexible to various scheduling to include nights, weekend work and some holidays, team travel; and

Maintain professional competency and skills required for professional practice

PHYSICAL DEMANDS/WORKING CONDITIONS

Providing this information helps ensure that the essential functions of the position are fully documented for the benefit of employees, applicants, and the university.

Physical Demands/Working Conditions Comments:

Manager Approval

Manager Approver

Aliota, Joey

Date Approved/Finalized

6/2/2025