Associate Director of Ticketing

J  o  b    D  e  s  c  r  i  p  t  i  o  n

Job Information:

Title:

Associate Director of Ticketing

Classification Title:

Job Location or Region:

Urbana-Champaign - 133

Job Description Reason:

Vacancy

Appointment Type:

Permanent

Position Number:

UD3458

Position Class Code:

NEBAA-ASSOC DIR  ATHRC

Employee Group:

B - Academic Professionals

COA:

1 - Urbana

Organization Code:

336000

Organization Name:

Intercollegiate Athletics

College/Administrative Unit:

NU-Div Intercollegiate Athletics

HR Information:

Full Time Equivalent (FTE):

1

Is this position Security Sensitive?

Is this a Protection of Minors position?

Purchasing Authority of $5,000 or more?

Supervisory Authority of 20 or more?

Organizational Relationship:

Chancellor,

Director of Athletics,

Chief Commercial Officer,

Senior Associate Director of Athletics Commercial Operations & Fan Engagement,

Assistant Director of Athletics Ticket Operations & Sales,

Associate Director of Ticketing

PRIMARY POSITION FUNCTION/SUMMARY

Oversee all aspects of ticketing for Illinois Football, participate in the solicitation and stewardship of all I FUND donors and season ticket holders, and assist in the day to day operations of the ticket office.

•

Ticketing Revenue Generation

· Provides operational oversight for a primary revenue-generating sport within the department.

· Proactively support revenue-generating ticket initiatives, including pricing, sales campaigns, group sales opportunities, and operational execution of promotional programs to increase ticket sales and attendance.

· Monitor and track ticket sales trends to support forecasting and revenue-growth strategies.

· Collaborate with marketing and external relations to drive revenue-focused fan engagement strategies and customer retention programs.

· Engage and interact with existing and potential I FUND contributors and season ticket holders.

· Cultivate and solicit ticket-related contributions and other gifts.

50%

•

Responsibilities

· Serve as primary ticket office contact for Illinois football.

· Responsible for the full set-up and execution of ticket operations in Paciolan related to football.

· Oversee tickets sales campaigns related to football season tickets and single game sales strategies

· Coordinate Gies Memorial Stadium premium seating ticket renewal campaigns and season ticket sales strategies with Illinois Premium Seating department

· Assist leadership with internal communications and strategies for 20 + Fighting Illini account managers

· Lead in the allocation of football season ticket locations for I FUND members and season ticket holders.

· Lead in the execution of ticket delivery for Illinois Football season ticket holders and single game purchasers.

· Collaborate with I FUND on processes to secure ticket-related gifts.

· Assist ticket operations and I FUND staff with the allocation of parking locations for I FUND contributors and season ticket holders.

· Responsible for the setup of ticket and parking scanning devices for all home games.

· Oversight of ticket office game management at all football home & away games, and all post-season events.

· Administer complimentary admissions at away games and post-season events when needed (compliance, coordination, and administration) for assigned sports.

· Maintain working knowledge of the NCAA and Big Ten guidelines regarding athletic ticketing.

· Responsible for ticket sales settlements for Illinois Football and other assigned sports; including post-event and post-season reconciliation with business office.

· Prepare weekly attendance reports for all sales and attendance figures for assigned sports/events.

· Administer revenue reconciliation processes with Business Office of assigned sports and events

· Assist DIA Compliance Office in the issuance, tracking and determining compliance of complimentary admissions.

40%

•

Strategic Engagement:

• Knowledge of the Ticket Office and departmental policy and procedures.

• Assist with staffing, including participating in the identification, interview, hiring, work assignment and evaluation of temporary or seasonal employees.

• Support supervision and training efforts of temporary or seasonal employees, including the resolution of customer service related initiatives

• Collaborate with internal & units regarding comprehensive athletics’ department initiatives.

• Communicate on a regular basis with staff and Assistant Athletic Director for Ticketing.

• Instruct and answer questions for temporary or seasonal employees.

10%

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimum Qualifications:

Bachelor's degree in athletics administration or related field required.

At least two year experience of ticket office operations or ticket sales, preferably in an athletics or events venue.

Specialty Factors:

Preferred Qualifications:

Experience with ticketing software systems, specifically Paciolan or similar ticketing software.

Experience with contract requirements (TV, radio, non-conference allotments) for assigned sports.

• Maintain knowledge of, and compliance with, specific NCAA, Big Ten Conference, and institution rules that relate to this position is required.

• Knowledge of Paciolan computer system and use of spreadsheet and word processing software desired.

• Knowledge of contract requirements (TV, radio, non-conference allotments) for assigned sports preferred.

• Ability to analyze situation and make decisions or recommend solutions

• Self motivated with high degree of personal initiative

• Ability to independently take on a task from inception to implementation

• Ability to deal effectively and diplomatically with all internal and external constituents in person and/or on the telephone

• Strong organizational and time management skills

• Ability to anticipate needs and establish priorities

• Strong verbal and written communication skills

• Strong interpersonal and management skills

Championship Mindset and Expectations

Understands and displays professionalism and integrity that builds and maintains trust between student-athletes and fellow DIA staff;

Prioritizes and contributes to the life changing student-athlete experience;

Adheres to University, DIA, Big Ten, and NCAA rules and regulations;

Commitment to the Athletics Department and University’s mission and values;

Flexible to various scheduling to include nights, weekend work and some holidays, team travel; and

Maintain professional competency and skills required for professional practice.

PHYSICAL DEMANDS/WORKING CONDITIONS

Providing this information helps ensure that the essential functions of the position are fully documented for the benefit of employees, applicants, and the university.

Physical Demands/Working Conditions Comments:

Manager Approval

Manager Approver

Acton, Justin

Date Approved/Finalized

11/5/2025